The mission of Blue Ridge PBS is to enrich people's lives
by providing educational, informational and cultural programming that fills a unique role as a positive and lifelong resource for the communities we serve.
Founded in 1967, Blue Ridge PBS is the sole public multimedia enterprise serving 4 million individuals in portions of five states. The station’s 26,000 square-mile coverage area includes southwestern Virginia and bordering counties in Kentucky, Tennessee, West Virginia and North Carolina.
As the region’s storyteller and a locally owned entity, Blue Ridge PBS pursues stories and issues that speak directly to viewers. Further, 200,000 schoolchildren and their teachers benefit from the station’s education services that provide a safe, trusted environment for innovative on-air and online learning.
No matter where you live, Blue Ridge PBS enriches your community through our local productions, national programming and educational initiatives.
Blue Ridge PBS is comprised of WBRA-TV in Roanoke, WSBN-TV in Norton, and WMSY-TV in Marion, VA.